Creating a font palette for your brand is essential for developing a cohesive and strong presence online and in print. Fonts are not merely decorative; they convey your brand’s personality and values. Combining different font styles strategically can leave a memorable impression on your clients.
Canva offers hundreds of font options, but not all fonts are created equal. To create an elevated look for your brand, you need to be intentional with the fonts you choose. That’s why I’ve created this handy guide to help you feel less overwhelmed by the options. The typefaces you select for your business play a crucial role in shaping the overall look and feel of your brand. Scroll through to discover the best fonts available on Canva and explore pre-made font palettes that will make designing a breeze.
The different font styles and their characteristics
1. Serif characteristics: Classic, timeless, vintage, high-end, elegant
2. Sans serif characteristics: Modern, bold, innovative, clean, professional
3. Script characteristics: Friendly, youthful, playful, retro, welcoming
4. Slab serif characteristics: Masculine, modern, tech-oriented, expert, minimal
5. Monospace characteristics: Modern, evenly spaced, masculine, minimal
Canva fonts available
Here’s a curated list of 5 free and 5 paid fonts from Canva for each font style:
Serif fonts
- Free: Libre Baskerville, Playfair Display, Lora, Merriweather, EB Garamond
- Paid: Didot, Georgia Pro, Bodoni MT, Freight Text, Sabon Pro
Sans serif fonts
- Free: Open Sans, Poppins, Lato, Montserrat, Raleway
- Paid: Proxima Nova, Avenir Next, Gotham, Futura, Circular Std
Script fonts
- Free: Pacifico, Dancing Script, Yellowtail, Great Vibes, Satisfy
- Paid: Sign Painter, Bickham Script Pro, Adelicia, Madina Script, Melika Letter
Slab serif fonts
- Free: Roboto Slab, Arvo, Zilla Slab, Bitter, Rockwell
- Paid: Museo Slab, Egyptienne, Soho, Clarendon, Sentinel
Monospace fonts
- Paid: Pitch, Monaco, Operator Mono, Input Mono, Consolas
- Free: Courier Prime, Space Mono, Anonymous Pro, IBM Plex Mono, VT323
How to style Canva fonts in your designs
Your font palette helps establish a content hierarchy, making it easier for readers to scan and digest your content. By using different font styles intentionally, you can create visually engaging and cohesive designs. Below are six font palettes with combinations for titles, headings, subheadings, and body text.
Font palette 1; “The Classic Elegance”
- Title: Playfair Display (Serif)
- Heading: Montserrat (Sans serif)
- Subheading: Raleway (Sans serif)
- Body text: Libre Baskerville (Serif)
Font palette 2 “The Professional Sophisticate”
- Title: Bodoni MT (Serif, Paid)
- Heading: Proxima Nova (Sans serif, Paid)
- Subheading: Open Sans (Sans serif)
- Body text: Lora (Serif)
Font palette 3 “The Friendly Creative”
- Title: Pacifico (Script)
- Heading: Poppins (Sans serif)
- Subheading: Roboto Slab (Slab serif)
- Body text: Merriweather (Serif)
Font palette 4 “The Modern Minimalist”
- Title: Georgia Pro (Serif, Paid)
- Heading: Futura (Sans serif, Paid)
- Subheading: Rockwell (Slab serif)
- Body text: EB Garamond (Serif)
Font palette 5 “The Playful Trendsetter”
- Title: Sign Painter (Script, Paid)
- Heading: Gotham (Sans serif, Paid)
- Subheading: Lato (Sans serif)
- Body text: Playfair Display (Serif)
Font palette 6 “The Tech Visionary”
- Title: Space Mono (Monospace)
- Heading: Avenir Next (Sans serif, Paid)
- Subheading: Museo Slab (Slab serif, Paid)
- Body text: Anonymous Pro (Monospace
With these palettes, you can create stunning designs that are both functional and beautiful, ensuring your brand’s message is communicated effectively.
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